During excessive activity, the plantar fascia can become irritated, inflamed and can even tear. Improper shoe selection can cause the injury, including stiff-soled shoes that stretch the tendon, and over-worn shoes that allow the foot to pronate. Drew footwear has superior insoles that support the arch and reduce tension on the tendon. Each pair has extra room for orthotics, which are commonly prescribed to help alleviate the pain and tension of plantar fasciitis. Drew's extended medial stabilizers in the heel provide needed support and stability for this condition.